Folio

For this project, we had to take a brand that could improve its communication. I chose Folio, which is a brand owned by Galimard, one of the biggest French book brands. The concept of Folio is that it only sells pocket books.
The problem was: How to give back an attention capacity to reading and books in a digital world? 

To make the world of books more attractive and addictive. Folio will offer a subscription service that will work like the series. This service will be done thanks to a group of writers in partnership with Folio and will offer books in the form of episodes and seasons. These shorter books will be printed and sent to each household with this subscription. It will also be possible to receive them in e-book format. This initiative will allow a desire to know the continuation like a series, while allowing Folio to modernize and have its own writers and books published.  

Photoshop - Illustrator - Lightroom - Figma
End of master's degree project